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Putting the Social into Social Media

Heathhall Business Centre is home to more than fifty vibrant businesses, thanks to the flexibility of our wide range of commercial units to let, so this month we thought we’d put the social into social media by sharing some of our hints and tips to help your business get noticed. 

Social Media – Your Digital Real Estate

Using Your Logo

Your Facebook profile image and cover are lucrative bits of digital real estate! If you have a business logo, that should be your Facebook Profile Picture. It helps to build brand awareness. 

Get the right size

Your logo doesn’t fit? Use Canva to resize it to just the right size.  Canva is an easy to use drag and drop graphics and image creator that gives those of us without an eye for design the tools to create professional looking images. It’s free, easy to use and comes with loads of templates that are perfect for the job. You can even upload your own logos and images, if you have them. 

Changing your cover picture regularly keeps your page fresh and allows you to feature new products or services. Did you know that you can even upload a short video as your cover picture? It can really help bring your page to life. And, every time you make a change to your page, Facebook posts it on your activity feed, so there’s the added bonus that your Facebook followers will see it.

Instagram for Business

If you’re using Instagram for business, make sure it’s a business account. Check your settings and you’ll see how easy it is to convert from a personal to a business account, and it gives you access to great functionality and provides your followers with a richer experience.

Stories

Make use of Instagram Stories as well as posting on the traditional ‘grid’. Stories are now available in Facebook too, and it’s a great way to grab attention. Instagram Stories appear in a slideshow type format at the top of the page, and are great for sharing quick moments in your day, unlike the grid which you would use for more curated images. 

Paid Advertising

Only around 6.4% of your page’s followers will see what you post.  It might seem obvious but Facebook is a business too – and they want you to spend money on advertising to boost the chances of your posts being seen. 

Paid ads on Facebook are relatively cheap but very effective due to the excellent targeting options which help to place your ad in the newsfeed of the very people who are likely to buy your products or services. 

Use Your Social Media Icons

Don’t keep your social media channels a secret – check your website has your social media icons clearly visible – if not, get your web developer to add them – and check that they work!

Don’t forget to put the social into social media. It’s a two-way street so make sure you acknowledge and engage with comments and likes on your social media channels – and engage with other complementary business pages.

Using a social media scheduler like Hootsuite or Buffer to manage multiple digital channels from one dashboard can save a bit of time. 

Business Gateway Webinars

Keen to learn more? Check out Business Gateway’s free online resources. During the current pandemic, they’ve switched to webinar delivery so they’re even easier to access. And if you’d like to find out about our fantastic commercial units available for business and office use – check out our website

References

Canva

Business Gateway

Hootsuite

Buffer

 

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