Light a fire underneath some marketing ideas to boost your business and send it skyward in autumn – and we’re not just talking about a full calendar of events on which you can hang some great autumn business marketing ideas.
And remember, before we start with the large and small business advertising ideas, if you’re looking for commercial property to rent or let in Dumfries, we have the right solution for you.
Snap decisions
As one of the most beautiful seasons, autumn is ideal for photo ops and encouraging your customers and social media followers to send in their snaps and maybe tie it in with a competition. Most people have a phone, plus it also encourages lots of likes and shares on social media channels too hopefully. People power.
Everybody loves Halloween
Halloween is a great marketing tool and is a fun advertising idea, in order to get more people involved by, again, sending in pics of them dressed up on the day. But you could likewise do something on the lead-up that engages your audience by looking at some time-limited offers and such with lots of plays on words along the lines of ‘scarily good’ value.
Countdown to Black Friday and Cyber Monday
Black Friday falls on Friday 24h November, and Cyber Monday on Monday 27th November, and you might wish to consider a countdown with some pre-sales and discounts, or anything to start building up momentum early so that you engender some brand loyalty before the bun fight starts nearer the time.
Change up your website
As long as you remain on-brand, it’s a good idea to change your website, even subtly to reflect the change in season. Autumnal colours and shapes sit well in design aesthetic terms and can give a website a cosier look and feel, and this might in itself make buying from you a more attractive option. Regularly changing content amps up the trust factor because it tells the world that you care for your business.
Fireworks and other key autumn calendar dates
You might also wish to tie something in with Bonfire Night on November 5th, or Movember – there are loads events in the autumn calendar that you might wish to throw the weight of your business behind. This is also a great time to introduce your customers to wider cultural celebrations, such as the Chinese and Vietnamese Mid-Autumn Festival or the Hindu Festival of Lights.
Autumn-themed direct mailing
According to PostGrid, advertising mail volume has increased By 87%, and expenditure has increased by 118%, so how about an autumn-themed direct mail-out to your database? Or you might wish to put an autumn spin on a loyalty scheme. Or how about reaching out to your best customers with some exclusive deals?
Participate in Small Business Saturday
Small Business Saturday UK falls on Saturday 9th December this year. It’s a grassroots, non-commercial campaign that highlights small business success and encourages consumers to shop locally and support small businesses in their communities.
Start or re-start your blog
The days of a blog being all you need to boost your SEO might be over, but it’s still an excellent tool for promoting your website and amping up your organic website traffic over and above any advertising you’re doing. Or why not kick things off by inviting a guest blogger on board to offer their expert view on something autumn-related that your customers will want to know about? Recipes, decor, craft stuff, Halloween, the possibilities are endless.
Sources;
kimp